In 2017, Toronto assembled an ultimate team to earn a bid to represent Canada at the World Masters Ultimate Club Championships. Over the course of the franchise’s 10 year history, Tombstone has had many colour palettes and many logos. This has led to a lack of brand equity. Our goal was to create a logo and uniform kit to best represent our team and our country. In 2018, Toronto Tombstone rallied behind this logo and and won the Bronze title on the world stage.
My role as designer was to lead the design and implementation of the brand evolution. I handled the logo design, brand creative direction, uniform design and refinement, and brand role out working with internal and external stakeholders.
