There is always a need for sturdy reusable book bags. The design challenge was to incorporate the tote straps into a inventive and satisfying solution. My first instinct was illustrating a child with a skipping rope or a winding road with cars. However, those concepts were best enjoyed when the bag was empty or lying on a flat surface. In the end, the concept that looked best hanging on someone’s shoulder was this delightful Octopus sharing a book. Order yours today!


