Since 1994, the FEDEX logo has been the gold standard in logo design. The hidden arrow in the negative space continues to surprise and delight people to this day. CoreRX is a multidisciplinary therapy clinic that helps patients inside & out and they required an equally inspiring company logo. My client was pleased with the four hidden arrows in the CoreRX logo (300% more than FedEX). I included a dozen hidden arrows in the promotional mailer for good measure.
